La agencia de medios OMD Dominicana ha salido por la puerta grande de nuevo en premiaciones internacionales a la publicidad y los medios. En este oportunidad se trata del renglón mas importante de premiación alguna: El Grand Prix, en donde compiten todas las piezas que han sido sometidas a la consideración de los jueces.
Se trata de la 6ta entrega de los premios Internacionalist a la innovación en los medios de comunicación que fue celebrada en la ciudad de New York el pasado jueves 27 de marzo de 2014.
Durante los últimos años la organización ha reconocido la innovación en medios destacando casos de estudio que presenten valiosos insights, estrategias y resultados.
En este caso OMD Dominicana ha ganado por la creatividad y ejecución de la promoción “Herencia Gastronómica” realizada para promover la marca de Leche Evaporada Rica de la empresa Grupo Rica.
A continuación les dejamos con el listado total de los ganadores en esta importante premiación internacional:
| Brand | Campaign Name | Country | Submitting Co. |
Award
|
| Grand Prix | ||||
| Heineken | The Candidate | Netherlands | Starcom MediaVest Netherlands |
Grand Prix
|
| Rica | Gastronomic Heritage | Dominican Republic | OMD Latin American |
Grand Prix
|
| Best Purposeful Branding | ||||
| Vestas | Wind for Prosperity | Denmark | Vestas Wind Systems |
Best Purposeful Branding
|
| Platinum | ||||
| Dove | Real Beauty Sketches | UK | PHD Global |
Platinum
|
| Mondelez Oreo | Cookie vs. Cream | USA | Starcom MediaVest Group |
Platinum
|
| Samsung | Life’s a Photo | USA | Starcom MediaVest Group |
Platinum
|
| Universal Pictures | TED | Germany | PHD Germany |
Platinum
|
| Volkswagen | The Beetle Convertible Shark | USA | MediaCom NY |
Platinum
|
| Gold | ||||
| Audi | Smart Performer | USA | MediaCom NY |
Gold
|
| Canadian Tire | Ice Truck | Canada | TouchePHD Montreal |
Gold
|
| Carefree | Carefree Secret Talks | Dubai UAE | Initiative MENA |
Gold
|
| Clorox | Bleachable Moments | USA | OMD US |
Gold
|
| COVERGIRL | Journey to the Capitol | USA | Starcom MediaVest Group |
Gold
|
| Dafft Punk | Say everything by saying nothing | UK | BPN UK The7stars |
Gold
|
| Danone- Bonafont | 1 Million Mangrove Trees | Mexico | Havas Mexico |
Gold
|
| Duracell | Hurrican Sandy Response | USA | Starcom MediaVest Group |
Gold
|
| Economist Group | Word on the Street | Germany | PHD Germany |
Gold
|
| Jones Lang LaSalle | Global Real Estate Trends | USA | Jones Lang LaSalle |
Gold
|
| Marriott | Travel Brilliantly | USA | MEC |
Gold
|
| Naked Juice | The Power Garden | USA | OMD US |
Gold
|
| Peroni | Dolci Vita | Canada | PHD Canada |
Gold
|
| Solo | Message in a Bottle | Norway | OMD Norway |
Gold
|
| Subway | The 4 to 9ers | USA | MediaCom NY |
Gold
|
| Virgin Mobile | Game of Phones – The Game that Ruled Australia | Austrailia | Starcom MediaVest Australia |
Gold
|
| Xerox | BizSimple | USA | MEC |
Gold
|
| Silver | ||||
| Coca-Cola | Ahh Effect | USA | Starcom MediaVest Group |
Silver
|
| Copenhagen Airport | Santa in Transit | Denmark | BPN Denmark |
Silver
|
| Durex (Reckitt Benckiser) | PERFORMAN | Hong Kong | PHD Hong Kong |
Silver
|
| Emerson | Women-targeted Linked In | USA | DigitasLBi |
Silver
|
| GE | Windbikes | Germany | OMD Germany |
Silver
|
| GE | Look Ahead | USA/UK | Economist |
Silver
|
| Grolsch | Choose Interesting | Canada | PHD Canada |
Silver
|
| HanesBrands Inc. | Hanes Dares Women to Overshare | USA | SparkSMG |
Silver
|
| Intel- Ultrabook | Your World | UK | OMD International |
Silver
|
| MakeUpForever | Make Up Bag Remix | USA | Havas Media | Cake |
Silver
|
| Microsoft-Xbox | FilmSpeed | USA | Starcom MediaVest Group |
Silver
|
| Pennzoil | Two Lanes of Freedom | USA | MediaCom NY |
Silver
|
| Pepsi | Pepsi Summer of Fan Armies | USA | OMD US |
Silver
|
| Polaris Snowmobiles | The Forecast Calls for Snow | USA | Integer |
Silver
|
| RedBull | Building Belief in Product Promise | USA | Havas Media | Cake |
Silver
|
| Reebok | Pump | USA | Zoooppa |
Silver
|
| Samsung Plus 7App | Access All Areas App | Austrailia | Starcom MediaVest Australia |
Silver
|
| TD Bank | TD Mortgage Vacation | Canada | Starcom MediaVest Canada |
Silver
|
| Wyeth Nutrition- Materna | Two Thoughts One Goal | Hong Kong | OMD Hong Kong |
Silver
|
| Bronze | ||||
| Amnesty International | The Last Meal | Puerto Rico | PHD Latin America |
Bronze
|
| Artemis | Reading has its Credits | Guatemala | OMD Latin America/BBDO |
Bronze
|
| ECOVIDRIO | Mr. Iglu Park | Spain | PHD Spain |
Bronze
|
| Fanta | 404 | Mexico | Starcom MediaVest Mexico |
Bronze
|
| Financial Times | 125th Anniversary | USA/ UK/ HK/ Manila | Financial Times |
Bronze
|
| Gain (Procter & Gamble) | The Voice Starring You | USA | Starcom MediaVest US |
Bronze
|
| Hong Kong Jockey Club | Road to Old Trafford | Hong Kong | OMD Hong Kong |
Bronze
|
| Keurig | Brewer on Doorstep | USA | Havas Media | Cake |
Bronze
|
| KFC Arabia | KINTACKY! | Dubai UAE | Initiative MENA |
Bronze
|
| Romanian Red Cross | First Aid | Romania | BPN |
Bronze
|
| Taco Bell | Taco Bell Redefines the Value of $1 | USA | SparkSMG |
Bronze
|
